Unveiling Quality and Sustainable Tourism: A Step Towards a Responsible Future

This year some new integrated industry from state-owned enterprises will join BBTF for the first time together with a series of Indonesian exciting exhibitors.

(Denpasar, Bali) In an era marked by increasing cultural awareness, quality tourism, environmental concerns, and a growing desire for responsible travel, BBTF presents the theme of the 9th BBTF 2023 in relevance to these global market trends with: “Reconnecting to Quality & Sustainable Tourism”.

Our commitment to promote and preserve destinations has received a positive response from all stakeholders, including major national and international players who have renewed their confidence in the BBTF ability to generate a productive impact and support their market development.

“We have just closed the online registration with a great achievement of 230 sellers from 5 countries. This year we have China, Italia, Malaysia and America with of course majority Indonesia based companies. We are pleased to welcome 337 buyers from 51 countries, in accordance with this year’s target” I Putu Winastra, the head committee of BBTF 2023 and Chairman of ASITA Bali chapter stated.

The event will be held on June 14th-17th, 2023 at Bali International Convention Centre (BICC) in the presence of Qatar Airways and buyers from Europe, the Middle East, ASEAN, Australia, America and Asia, that all together will strengthen the positioning of BBTF and the Association of the Indonesian Tours and Travel Agencies – ASITA Bali chapter.

Bali & Beyond Travel Fair 2023

14 – 17 June 2023 at BICC Bali – Reconnecting to Quality & Sustainable Tourism.
Indonesia’s Leading Travel Exhibition.

The trust of key market players in our organization is also expressed by the attendance of reputable hotel operators such as Marriott International group, Hyatt group, Archipelago group, Accor, InterContinental Hotels Group (IHG), Cross Hotel, Bali Villa Association (BVA), Ubud Hotel Association (UHA), Swiss-Belhotel International among many other high-ranking companies and associations as sellers.

This year some new integrated industry from state-owned enterprises will join BBTF for the first time together with a series of Indonesian exciting exhibitors such as Regions of Bali, Yogyakarta (DIY), DKI Jakarta, East Kalimantan, Bangka Belitung Islands, Riau Islands, West Java, West Nusa Tenggara (NTB), East Nusa Tenggara (NTT), South Sulawesi and West Sumatera.

In response to market demand, BBTF will showcase and promote sustainable tourism products for a responsible future. Further, particular focus is also being given to health, emphasizing the current growth of the wellness and medical tourism industry as well as community-based tourism.

Business contracts to be generated within one year during our B2B event are estimated to reach IDR 8.5 trillion in 2023, showing a 63.5 percent increase compared to the IDR 5.2 trillion produced in 2022. A very promising progress that hopefully will keep on growing in months ahead.

This year, BBTF committee presents some top speakers and invites stakeholders on a tourism seminar prior to the tradeshow. Opportunities and challenges of quality and sustainable tourism, and health tourism business development will be discussed. New learnings on sustainable tourism practices will be reviewed too, as experiences that can create positive ripple effects, benefiting not only the environment but also the local economies and communities that rely on tourism revenues.

“BBTF is taking proactive steps to ensure a brighter and more sustainable future for the tourism industry – this year we invite Indonesian goverment officials to open the event. The chairman of the People’s Consultative Assembly of the Republic of Indonesia (MPR-RI) together with the Minister of Tourism and Creative Economy.” commented I Putu Winastra – referring to the brief agenda of this forthcoming annual Indonesia’s leading international travel fair.

For more information about BBTF 2023, please visit the website https://www.bbtf.co.id/